YouTube channel value calculator

How the estimate is built

There is no public API that reports what a channel earns, so any site quoting you an exact figure is guessing. This calculator does something narrower and more useful: it applies your own assumptions to your own numbers, and writes every step down. Two inputs drive it — how many views the channel gets per month, and RPM (revenue per 1,000 views that stays with the creator, after YouTube's cut; CPM is what advertisers pay, which is a different and always larger number).

Monthly revenue = monthly views ÷ 1,000 × RPM × monetised share. The monetised share matters more than people expect: not every view is served an ad, and Shorts, embeds and viewers with ad blockers all lower the fraction that actually monetises. If you do not know your RPM, the honest starting points are narrow for most faceless long-form channels in the niches this radar tracks — but treat any RPM you did not measure yourself as a guess, because RPM varies several-fold by country of the viewer, not just by niche.

Channel value = monthly revenue × a multiple. The multiple is a market convention, not a law of nature: it has run between roughly 20× and 36× monthly revenue for content channels, and it moves with how much of the traffic comes from search versus subscriptions, how much of the library is evergreen, whether the value is a person's face or a repeatable format, and how concentrated the revenue is in one monetisation stream. A channel with one viral video and nothing else does not deserve the top of that range.

What this page deliberately does not do: it does not show estimated earnings for the channels in the dataset below. We know their public view counts and subscriber counts — that is all the API gives — and multiplying those by an RPM we made up would produce a number that looks precise and is worthless. The table gives you the comparables (audience size, view velocity, consistency) so you can judge a valuation against real channels instead of an index.